Well Black Friday may be over, but there are still plenty of shopping days until the holidays. Which reminds me… I still need to buy gifts. If you are like most shoppers, you look for the best deals around this time of year, and if you are like most businesses, you have the best deals around this time of year.
However, there is only one way to get shoppers into your stores for those sales and that is if they know about them! The marketing world explodes this time of year with new and innovative ways to advertise, and staying ahead of the game is what will help your business stand out.
Don’t worry, Ink Outside the Box is here to help. So lets start with the basics.
Simple and temporary, banner are perfect for advertising a general or storewide sale. They can be custom printed with imagery of product or holiday themed. Banner solutions come in any size and are great for indoor or outdoor use.
Most often busters require a stand of some sort but once initially purchased, buster stands become a regular part of your interchangeable marketing throughout the year. Busters are perfect for highlighting individual products or special deals, and an eye-catching design will ensure they get noticed. Great for indoor use, busters are essential for in store advertising.
Ah the Impulse Buy. Everyone sees the rows of product lining checkout lanes, and for good reason. It may be a pack of gum or a magazine, but these are items customers may not have originally purchased had it not been presented to them. Point of purchase displays can be very simple or elaborate depending on the desired impact. A simple option would be the folded sintra print that rests on a counter highlighting a specific item. Elaborate would be a rotating backlit triangle with varying advertisements to grab attention. The options are almost limitless for POP solutions.
Around the holidays, many businesses like to give out promotional items to their customers, anything from a pen or mug to a t-shirt or USB Drive. They are a great way to say thank you to loyal clients and also offer a reminder of your business on a daily basis. A custom ornament or box of chocolates says your business goes the extra mile for your customers.
These are just a few of the options for Holiday Advertising, and there are many more options available. If you have any questions about products listed above please contact us, or fill out our free estimate form.
Happy Holidays from Ink Outside the Box!