There’s still something fun about checking the mailbox to see what’s in there. You feel a tingle in anticipation as you sift through the catch of the day to see if you got anything cool in the mail. Even special offers from companies get people excited.
Direct mail is still a powerful tool and here is why:
Reach your target market. Direct mail gets its name because of the likelihood of your message reaching the intended audience. It has far greater odds than the shot gun approach of mass media (also aptly named). Even Millennials (consumers aged 18-24) are into receiving direct mail. BIGresearch reported in 2007 that 26% appreciated and responded to direct mail.
Get one-on-one attention. Mail is personal. People open the mail on their time, when they’re ready to engage. Pitney Bowes reported in a 2008 Direct Mail Survey that 85% of people will open, sort and read mail; and 75% of those consumers look more closely for special sales.
Spend less. With a more selective target, your cost per client acquisition is relatively low compared to other marketing channels. For a postcard and a stamp, oftentimes you can reach a prospect for under a dollar each.
Get action. After your direct mail piece is sent out you will know whether the campaign was successful in a short amount of time. According to the DMA, 33% of consumers will respond to direct mail by going to your website. If your target is going to make a purchase, they will do so shortly after receiving the mailing piece. This is important for tracking your ROI. When cash is tight, it is nice to know how effective your message was so you can adjust.
Contact us for marketing tips and ways you can build your brand. at 406.922.6462 or send an email to firstname.lastname@example.org and let’s get marketing..
Info was taken from: SharpSigns website 12/09/09