Static Vs. Mobile Billboards
Information from 3M tell us that “research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.
In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.”
“Fleet” Advertising is created when multiple vehicles are used in a similar campaign. The advantages of Fleet Advertising can be very beneficial. The ability to create a visual link throughout a localized area is more likely to leave a lasting impression than a first glance recognition. Also, multiple vehicles are able to support the thread of a current marketing design theme or promotion.
Ink Outside the Box uses high grade Avery and 3m products for each vehicle wrap. Cut vinyls have a 5 to 7 year rating and our inks have a 3 to 7 year rating depending on specific usage. Ranges are determined based on weather conditions, usage, exposure time to sun, and regular proper care. Lamination to digital prints helps prolong lifespan and serves as a protection against wear and tear.
Ink Outside the Box has a vehicle wrap solution for every budget. Working with a trained sales associate, you will be able to get the most effective graphic in your range, from one color to full wrap.
”According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.”
Unlike Television, Internet, or print ads, mobile marketing goes to the people instead of waiting for them to look for you. Even when your car is parked in a parking lot it is still working for your business. A recent poll stated that 90% of travelers noticed graphics on wrapped vehicles, and 75% of consumers form impressions about a company based on their fleet graphics. With this in mind, it is always important to create a great first impression.
The INK Difference
Ink Outside the Box is committed to offering the best solution for your vehicle design need. Our trained installers ensure you receive a quality; long lasting product that is worry free. Bozeman printing needs and surrounding areas are covered by Ink Outside the Box. We are always up to date on market innovations and are quick to offer these advancements to our clients. For more information please feel free to fill out our estimate form.